Seth Godin: Sliced bread and other marketing delights

 

Marketing takes guts and drive to be successful. With the entertainment industry heading full speed ahead into a new digital era, marketing approaches are being reassessed to bring the most rewarding results possible. But how does one do that not knowing what the outcome would be? Seth Godin known as the marketing Guru couldn't have said it better as he elaborates in this 18 minutes presentation of what marketing is all about and how we should tackle it. One thing I really resonated with Godin is when he made the comment of "how do you get your idea to spread?" Yeah the market is constantly changing especially for those in the music industry however knowing that challenges will present themselves as a result of change, doesn't  make a difference as Godin puts it. Godin goes to explain that people who have an idea and know how to spread that idea usually win and succeed at it. It doesn't matter what your trying to market whether its a record, a book, concerts, new clothing, etc. Its about selling it to the people who are listening; the ones who after listening just might tell a friend. Sometimes the all it really takes is to really hone in on what is it the people want. Who cares? When you figure out your target it market and you "talk to them" they just might tell someone about it and the chain effect is planted. Godin uses Pearl Jam as an example of good marketing because they only sell their music on their website and no where else. This directs all fans and intrigued visitors to go straight to the website and through there is where they find out everything they need to know about Pearl Jam. Also being directing all marketing to one major source (their website) it allowed for the integrity of the band to stay consistent and credible. Fans know that if they want to know all the low down on the latest music and retail products available that they can get their hands on, they can find it in the one place and one place only, the official Pearl Jam Website. In all if you create something remarkable like Godin puts it, it definitely more noticeable and where it grabs your attention is where you'll want to be. Find the consumer/fans/people that actually care about the product you wish to put out because those loyal, interested followers will definitely spread the word. In the words of Godin "Make it Remarkable."