Today's insightful video of the week features BBC's Zeinab Badawi interviewing John Kennedy, CEO of the International Federation of the Phonographic Industry. Now for those of you who like myself did or do not know much about this organization you may find this intriguing. The IFPI is an international non profit organization that strives to protect every aspect of an artists or even a company's intellectual property as it pertains to the recording industry. The not-for profit organization was founded in November of 1933 in Italy. The overall mission of this organization was to promote legislation and copyrights to protect the legal rights of the British recording industry at the time. However, overtime the organization has grown and gained much support all over the world. Their membership covers over 60 countries worldwide. Today we find ourselves to be transitioning head first into the age of a digital market. The recording industry has suffered significantly as a result of music pirating world wide. The IFPI is continuously working to resolve that never ending dilemma. I will agree with Mr. Kennedy that it is easier today for someone to digitally market themselves now that it was maybe 10, 15 years ago. With the grow of social platforms digital marketing is at the fingertips of the every day common man wanting to make some sort of a statement. I can resonate with Mr. Kennedy that with the amount of work an artists puts towards an album and the amount of investment a label puts behind their signed artists, it proves difficult for one to sell more units with out someone obtaining that intellectual property illegally and then offering it to the public for free. That creates a bad habit to the general public and financially robs the artists. The piracy issue is a dilemma that is constantly under debate and scrutiny. Yes the economy is bad, and yes everyone loves the opportunity to obtain free stuff but if you are a true fan of the artist then you will respect their work enough to not obtain it illegally but to buy their single or their album. Support your talents because they will show their appreciation ten fold. The legalities are far more complex than most people really care to comprehend. But at the same time I find it re-leaving that there is a hard working team like the IFPI and the RIAA that are working around the clock to create new iniatives to protect the recording industry so that everyone can continue to enjoy the great entertainment the recording industry brings to the table.
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