Tribute to the Academics

No one knew that in the city of Dayton, Ohio in 1979 an extraordinary school was about to break the education scene and become a huge trendsetter in the entertainment industry. A man with an idea, a dream is all it took and soon with that idea it transformed into what was known at the time as "FullSail Recordnig Workshop." This trade school began offering educational courses that trained students on the production aspect of the entertainment industry focusing mainly on how to become audio engineers. As the school progressed the school eventually relocated its growing campus to Winterpark, Florida and changed their school name to Full Sail University where they expanded their campus, created more academic porgrams, and began to be recognized by the entertainment industry as one of the top Entertainment/Creative Arts School in the US.

Many creative students have graduated from Full Sail University, went on to break ground in the Entertainment Industry which has put Full Sail on the map. As of 2011 more than 36,000 students have graduated from Full Sail University and have made their almamater proud. Some major talents that are proud alumni's of Full Sail University are:
Oscar Award Winner, Sound Recording, "Inception"- Gary Rizzo
Screen Writer for "Saw I,II,IV & Repo", Darren Lynn Bousman
3 Time Latin Grammy Award winner, and 4 time grammy award winner Sebastian Krys
Dungeon & Dragons co- creator Dave Anderson taught at Full Sail from 2000-2008

In 2009 Full Sail University celebrated its 30th anniversary in the education system and in honor of that the school established the Full Sail University Hall of Fame where 6 students were inducted into the hall of fame. Since then Full Sail University continues to induct more students in the Hall of Fame which has created a place of inspiration and motivation to new students walking the campus halls, the same halls these extraordinary Hall Famers once did.

Artist now have a school they can call their home and sanctuary. A place that really offers you not only an education but also the opportunity to really refine your talent, access to state of the art equipment and resources to accomplish any thing, as well as teach you the life of the industry. Full  Sails professors have had their own success stories and offer a unique and personal testimony that can aid to the students educational and talent growth.

I think that one of the best attributes of being a student of Full Sail University was learning all the statistics of the different Entertainment award shows like the Emmys, Grammys, Gold Globes, Academy Awards, MTV Awards and learning how many full sail alumni's were involved in the success of all those projects, especially the ones that won an award. It just tells you that Full Sail University is very much present in the Entertainment Industry. As I bring my Masters of Science Degree in Entertainment Business to completion, I can't help but pay tribute to Full Sail University, the school of which I'm so proud to be an alumni of. I can't wait to continue to grow my company and push my talents to grow and be the best they can be just like Full Sail motivated me to do the same. I love the fact that all the alumni's are doing what they love to do and they are proud to say that they graduated from Full Sail University.

For anyone who is looking into a career in the entertainment industry whether its being in the business aspect of the industry, the production side, creative side, or even the talent side, as a soon to be Alumni Graduate of Full Sail University on October 26th, 2012 I highly recommend you look into this amazing educational establishment. You get out of it what you put into it. You should love and do what you love to do. An I can say that where ever the road takes me in life and career I will always be proud to say that Im proud to be a graduate of Full Sail University. Thank you for a wonderful educational experience.

http://www.fullsail.edu

José Bowen: Beethoven the businessman....What Say You?

I never really considered Beethoven as a sort of a Business man/ Entrepenuer. I was just too focused on his musical genius side to really sit back and analyze the business framework of his entire musical career. But as Mr. Bowen sheds light on the similarities it all starts to make a little more sense. We tend to look over the primitave years of how the music business evolved from making to sound to turning it into a musical written piece to selling printed versions of the musical piece. How that changed the face of the music industry is what people tend to overlook.
Bowmen starts by mentioning how music/sound began people just pick up rocks and made sound with it. As time progressed man eventually turned the idea of picking up rocks to make sound to creating wonderful instruments that created new sound. In the 18th century people began to play very expensive and complicated instruments and in order to hear that kind of music you didn't have it at the convenience of your own home like a stereo or mobile iPod. You had to go to a specific location that held concerts were you could hear the music. Essentially you had to get out of the house of you wanted to hear the music you were interested in live. As a result of having to go and see your favorite music live, this created social interaction. Mr. Bowmen explains that there were two what he calls disruptions which were Music Print and the creation of the piano. As a result of these two "disruptions" it Beethoven starts to create a market. Music begins to be massed produced and is readily available for a fan or aspiring musician to learn quality music by obtaining a copy of the work and learning the piece in the their home if they have a piano to play on.  Also because Music is being printed we've created "cheap music." You no longer have to travel far and wide just to hear you music live but now you can obtain their printed works and try to learn them yourself. Beethoven realized that there was market for him in this industry to sell and print sheet music where it can be mass produced and everyone could have equal opportunity to obtain. As time progressed to 100 years later, we get the recorder, piano player, and later the radio. Once the radio came to existence it created less social activity and more of a personalized secluded music listening experience. We began to have walk-mans and records and all that developed in to the mp3s, Ipods and digital files. People no longer have to leave their home to seek the music that yurned for. You have music at the push of a button. Mr. Bowmen found commonalities between Beethoven and Bill Gates as software designers. They both live in a time where hardware is changing rapidly. Mr. Bowmen mentions that in 1803 a french Piano maker creates a piano for Beethoven with more notes and Beethoven's first reaction to the new piano is to create a new sonata incorporating those new notes. Something other famous composers like Chopin and Bach hadn't gotten their hands on yet. Beethoven in a sence has the same relationship with his audience as bill gates does. Beethoven writes more as he gets new hardware. Even though Beethoven wrote piano sonatas, he delays so that they don't use the extra notes in a sense staying up to date with the times but already a step ahead for the next pending release. He limits himself to the amount of keys on those pianos. He redefined the product as we know it today.

Mr. Bowmen mentions some of the changes we began to see in the evolution of the Music Industry:

Division of Labor.
Changed Expectations of Quality.
Less Social Interaction.
New Personalized Experience
More Consumer choice
Larger Global Pyramids

The music industry is every growing and constantly evolving. Beethoven paved the way for the music industry in a huge way and we have him to thank for that. He would be proud and in aww of how far the evolution of music print has come and where it has led to from the first music print he had done. I found this video to be very intriguing and it behooves me to want to research more about the history of the music industry and how music was marketed and promoted during their time as artists.