So as I was browsing the web looking for the next insightful video to share with my readers, I came across this resent interview of Swizz Beatz and NYU from back in March of this year. I really appreciate the fact that the artists that have really mastered their trade in the entertainment industry have not forgotten where they came from. It is refreshing to see that even a producer as well recognized as Swizz Beatz can give back to the next generation by teaching classes and offering constructive critics and in sight to students seeking a career in the entertainment industry. Swizz Beatz is a mega entrepreneur in every sense of word. From breaking into the industry at the young age of 18 to now, Swizz Beatz is known as a Super Producer, Rapper, Designer, Writer. Swiss is a great example and testament to how the marketing direction of the entertainment industry is moving since his start in the industry. As a result of the market going digital and the demand for music is readily available through music downloading sites; artists, record labels, publishing and distribution companies have had to come up with innovative ways to feed the public demand and yet win them over in such a fashion that the fans will still reach out and purchase their album. Everyone knows that album sales have continued to plummet as the digital demand grows and advances. So how does the entertainment industry compensate for the fall in album sales despite all the financial efforts spent in marketing the product, meeting the financial quota for publishers and distributors? That readers, is the question of the day and the answer keeps evolving as the days, years go by and a new generation of eager creative talents join the industry. However for the time being Swizz beats has come up with an proactive method to the madness; Offering free singles under what he calls "Monster Mondays" where he releases free music on a weekly basis to his fans to create buzz for his work, please his followers, and also demonstrate his ability to stay relevant with the times. Fans are the driving force behind the artist. Fans help a single go viral and as a result of that, demand builds up. When the buzz is great then money sponsors begin to pour in and maybe a music video will come out of it or a surprise performance or appearance you never know. Luckily this method of offering back free music to the fans has proven successful for Swizz Beatz and numerous opportunities have presented its self to him. Other artists such as Timbaland and Kanye West have notices the success of Swizz Beatz with "Monster Mondays" and have also started to offer complementary music. Among all things I feel that artists who have been in the industry for years should definitely consider taking Swizz Beatz by example and maybe offer interactive seminars, public figure talks, or even teach a class like Swizz Beats does as another way of giving back to the next generation of entertainment entrepenuers, agents, artist, managers, etc. Just as a well accomplished artists can sign a new artist to his or hers label, so can he/she teach or educate a class of what they have come to learn of the years. The more educated students are to tackle the industry the more interesting the direction of the entertainment industry will take. With the industry becoming more technologically dependent, Music marketing, publishing, and distribution and everything that surrounds entertainment will need more heads than one keep it flourishing for many more decades to come.
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